SELF-SUMMARY
Ahmed Galal
Accomplished Performance Marketing Manager at Aleph Holding with a proven track record of accelerating revenue growth and surpassing ROI objectives in diverse sectors including Banking, real estate, Automotive, Hospitality, Retail, and Pharma. Expert in devising and executing comprehensive campaign strategies across platforms like Meta Ads, Google, and Programmatic Ads. Adept at leveraging data-driven insights for strategy refinement and KPI enhancement. Renowned for operational efficiency and adaptability, with a history of leading teams across Morocco, Egypt, KSA, Qatar, and UAE.
EXPERIENCE
Jan 2017 - Present
Performance Marketing Manager
Aleph Group, Inc · Full-time
Dubai, United Arab Emirates · Hybrid
Strategic Revenue Generation: Led revenue growth initiatives, significantly increasing ROI in sectors like Banking, Real-estate, Automotive, Hospitality, Retail, and Pharma, achieving up to fourfold increases.
-Cross-Platform Campaign Mastery: Crafted and executed impactful strategies across Meta Ads, Snapchat, Apple Search, TikTok, Google, and Programmatic Ads, utilizing Aleph’s full-funnel Ad products for outstanding results.
-Analytical Decision-Making: Utilized deep analysis of performance metrics for data-driven strategy refinement, optimizing KPIs, and providing actionable recommendations for immediate and long-term goals.
-Educational Leadership and Development: Elevated advertiser proficiency in performance metrics and industry trends through training sessions, roadshows, summits, and onboarding events.
-Operational Efficiency and Technical Agility: Spearheaded collaborative efforts for swift resolution of technical issues, aligning with partner needs and organizational objectives.
-Regional Team Leadership and Cultural Synergy: Led and harmonized performance marketing teams across Morocco, Egypt, KSA, Qatar, and UAE, addressing unique market challenges and promoting a culture of adaptability and shared expertise.
-Product Evangelism and Client Education: Engaged in educating clients on the latest product offerings, advocating best practices across advertising platforms to maximize brand results.
-Strategic Collaboration and Outcome Optimization: Developed and implemented robust annual brand and media strategies in partnership with account teams, ensuring alignment with client aspirations and optimizing performance outcomes.
Oct 2015 - Jan 2017
Digital Marketing Strategist
Yellow Media- an Egypt Yellow Pages Company · Full-time
Cairo, Egypt
• Monitored and managed the on-going campaigns and ensured optimum performance
• Analyzed campaigns performance and took necessary corrective actions accordingly
• Developed and monitored A/B tests and shared insights with Account Managers and creative teams
• Prepared insightful campaigns reports
• Measured and analyzed the ROI of leads through evaluating opportunities and deals won, provided performance insights and optimization recommendations
Sep 2014 - Oct 2015
Digital Marketing Strategist
Andalusia Group for Medical Services · Full-time
Alexandria, Egypt
• Managed Social Media Strategy liaising with content team and social media community managers