As a seasoned Performance Marketing Manager at Aleph Holding, my journey through the dynamic world of digital marketing has been driven by a passion for strategic revenue generation and a commitment to operational excellence. With extensive experience across diverse sectors – from Banking and Real-estate to Hospitality and Pharma – I've honed an expertise in crafting high-impact, cross-platform campaigns that consistently surpass ROI goals.
At the heart of my approach lies a deep analytical acumen, enabling me to harness data-driven insights to optimize strategies and sharpen KPI achievements. This, coupled with a flair for educational leadership, has allowed me to elevate advertising proficiency within my teams and among clients, demystifying complex metrics and keeping them abreast of industry trends and best practices.
My leadership experience spans across the MENA region, leading teams in Morocco, Egypt, KSA, Qatar, and UAE. In these roles, I've embraced the challenges of diverse markets, fostering a culture of adaptability and shared expertise, and ensuring that each strategy is not just tailored but also impactful.
I believe in the power of continuous learning and stay proactive in educating myself and my clients about the latest in digital advertising, ensuring that we are always at the forefront of innovation. My collaboration with account teams has been instrumental in devising and executing brand and media strategies that resonate with client aspirations and deliver optimized outcomes.
I am always open to connecting with fellow professionals to discuss the ever-evolving landscape of performance marketing, digital strategies, or just to exchange industry insights. Let’s connect and explore how we can drive the future of digital marketing together.
